What Are The Best SEO Methods for Small Online Businesses?August 5, 2015
Do you want your competitors to perceive you as fierce competition? Do you want to steal their customers away from them? Do you want to consistently receive traffic on your site? If your answers to these questions were a loud YES, you are ready to become a force to be reckoned with. The following SEO methods will help your site rise to the occasion and leave the competition struggling behind to catch up:
1. Content Marketing
You need to produce content that is not as heavy on the keywords as it is on quality. You may add keywords here and there, but filling a 500 word article with unnecessary keywords will result in a poor page rank. If you can, include keywords in the title, tags, and some in the content. Do not fill the content with jargon or meaningless words, but with information people can understand and use.
2. Guest Blogger
Find bloggers who share the same interest as you. Ask them if you can post content on their site, similar to theirs, as a guest blogger. This enables you to link back the blog post back to your website. This way you will get free exposure. You can even become a regular guest blogger on the blog owner’s page.
3. Anchor Text
When you create a post, you insert anchor text in it, which links the content back to your website. Anchor text has always played a pertinent role in establishing an effective SEO strategy that works well. However, you should not overuse this technique, as it is suppose to blend in with the rest of the text and not look forcefully inserted. In your anchor text, include keyword or phrase.
4. Google Authorship
Anything that is part of the mega search giant Google is sure to yield good results. If you want your business to become well-known, open a Google plus account. Google authorship lets people access your content that is widespread on the internet.
People who for instance need the service of realtor can not only read the post you posted on Facebook, but can access all the content you produced and published over the years. Additionally, Google Authorship helps you gain fame, popularity, and recognition due to your picture being featured below the search result.
5. Social Media Channels
Numerous small and large businesses included have caught the social media bug. They have jumped on the social media bandwagon and have established accounts on popular social media sites such as Twitter and Facebook. Small businesses can use keywords to optimize their Facebook and Twitter accounts. Having an account and publishing sales pitches is not enough to make your business popular. They need to interact with people that follow them and like them.
These SEO methods will help you achieve popularity and get site traffic. These SEO methods make it possible for a site to grow and become larger than life. If any small businesses are currently out there struggling to overcome their competitors, they should definitely use these SEO methods. We have employed these SEO methods for marketing agencies in Melbourne like Next Marketing with good results.