Absolutely Yes! Bulk SMS can be automated such that it is sent at specific time to specific group of people or to be send out when specific action is triggered.
Even though that is possible to be done, there are some key features that you bulk SMS provider should have in order to deliver you better results. These features form the basis for selecting the right service provider to provide you platform to schedule your bulk SMS and promotional SMS.
The service provider should have these qualities
-User-friendly dashboard,
-Interface should be easy to link with your CRM,
-Should have a high level of data security,
– should be cost-effective,
– Should have robust customer care.
The bulk SMS provider should have all those features and you rest assured that your SMS campaigns will be more effective and deliver better results.
Scheduling Bulk SMS
Scheduling of bulk text is simple and the process is easy. Here are steps to follow;
- Select target audience
Knowing who receives your message is very important for an effective campaign. Select the right segment you want them to receive the message and then go ahead and select. This will help you in tailor-making a personal message to them.
- Create a message
As you know SMS is limited by the number of characters 160. You are required to pass the message considering that and for best results. Your message needs to be straight to the point, using simple language and has no use of Emojis. Be professional and use shorten links if you want someone to go to other channels.
- Choose the right time
When do you want to send your message? Knowing when your potential customer will act on your message is very important. Although different brands have different times that customers respond to the message. The recommended time to send a message is between 9 am to 5 pm. You don’t have to send the message very early in the morning or very late in the evening.
Used triggered SMS messages.
These are messages that are sent out to customers when specific customer behavior is activated. They tend to reach the customer at the right time with a specific kind of content that they need to hear. This kind of event triggered messages to build lasting relationships with customers.
Some of these messages include;
- When someone download your content
- Messages for birthday anniversary
- Cart abandonment
- Upcoming appointment messages
As you have seen, scheduling future messages is possible and can be done with a very simple process. The key consideration, however, is finding the right Bulk SMS provider that can deliver what you intend to accomplish with SMS Messaging.
