The soaring demand for streaming and OTT content on popular platforms like Netflix and Amazon Prime has also meant that content providers now have to deploy end-to-end security solutions to protect premium content from unauthorized access and distribution. An overall security strategy generally relies on multiple key layers, such as DRM protection, code protection, forensic watermarking, and user authentication.
With the globalization of the media industry and increasing penetration of the internet, new threat areas and techniques of piracy are also emerging. Content providers need to be proactive with a robust security system as well as stay updated with the emerging needs to stay ahead of pirates. In such a scenario, the advantages of outsourcing video watermarking services outweigh the risks of implementing it in-house. The key reasons are as follows:
Access to the latest tools and experts
Any security solution requires the latest technologies and updated development cycles. This may be difficult to gather for a small- or medium-sized business. Working with a third-party forensic watermarking provider gives content producers access to the latest technologies and developments in piracy attacks and security threats, as these vendors constantly update their security algorithms to stay ahead of smart hackers.
Reduced reaction time
A third-party vendor can offer 24/7 service all-round the year in the shortest amount of time in case of content infringement of DRM protected content. This is crucial since time is of the essence when it comes to security breaches, and immediate action needs to be taken to prevent severe damage to the revenues. Moreover, watermark extraction from pirated content is a lengthy and complicated process. Forensic watermarking vendors optimize the easy implementation of watermarking while retaining the responsibilities of developing a complicated technology.
Reduced costs
A third-party service provider uses an experienced team of security experts for implementing watermarking solutions. Since they are continuously investing in their personnel’s knowledge development, it saves training costs for the client needing this service. In addition, one need not worry about the initial investments and infrastructure necessary to develop an in-house service. Managing security also means that the system needs to constantly change and evolve while attacks can occur anytime. This can result in unexpected costs for the company, which can be prevented by relying on an external vendor.
